Is Data Decay Slowly Killing Your Recruiting CRM?

Your recruiting CRM should be your most valuable asset. It's the beating heart of your talent acquisition efforts, a rich repository of potential, and the key to building lasting candidate relationships.

So why, for so many recruiting teams, does it feel more like a data graveyard? (Spooky, I know.) 

The truth is, data decay is a silent killer in the world of recruitment. 

Change is inevitable: Candidates change jobs, move locations, gain new skills, and update their education every day. Industry data on the subject is sobering: over 70% of CRM records go stale every year, with Salesforce reporting that a staggering 74% of records are in need of an update 🤯

Why is data decay such a big problem for recruiters?

The confidence crisis

When was the last time you truly felt confident in the accuracy of every record in your CRM? For many, the answer is "never." 

This lack of trust leads to a significant problem: recruiters stop using their CRM as their primary source of truth. They default to other platforms, external job boards, and countless hours of manual research to verify basic information — effectively sidelining a system that should be empowering them.

Wasted time and money

Think about the hours spent meticulously cross-referencing information, only to find a candidate has moved on, changed roles, or acquired new skills since their last entry. Many recruiters are spending (read: wasting) valuable time on administrative tasks instead of engaging with top talent.

Missed opportunities and bounced outreach

Stale data leads to bounced emails, irrelevant outreach, and ultimately, slower time-to-fill.

Sending a personalized message to a candidate for a role that no longer aligns with their updated experience, or worse, sending it to an outdated email address, is a quick way to damage your brand and miss out on qualified individuals. 

Impaired personalization

In today's competitive talent landscape, personalization is key. How can you craft compelling, tailored outreach if you don't have current titles, company histories, or skills at your fingertips? Trick question: you can’t. 

Best practices for data hygiene (the human way) 

While this problem is systemic, there are some traditional best practices that many recruiting teams try to implement:

• Regular audits: Scheduled reviews of candidate profiles to check for updates.
• Standardized data entry rules: Clear guidelines for how data should be entered and maintained, consistent across all team members. 
• Prompt updates: Encouraging recruiters to update records immediately after candidate interactions.
• Team collaboration: Sharing information about candidate changes across the team.

Here’s the reality, though: 

These practices are well-intentioned, but in fast-paced recruiting environments, especially within larger teams, they often fall by the wayside. The sheer volume of data and the constant flux of candidate information make manual data hygiene an uphill — often losing — battle.

It would be pretty depressing if we ended things here, huh? Good thing there’s a better way… 

Introducing the future: Loxo’s Self-Updating CRM Agent

Imagine a world where your candidate information is always current, automatically refreshed, and instantly available. That world is no longer a fantasy but a reality, thanks to Loxo’s Self-Updating CRM Agent.

This AI agent continuously refreshes candidate data, transforming your CRM from that dreaded data graveyard into a living, breathing system recruiters can truly rely on.

With Loxo’s Self-Updating CRM Agent, recruiters can:

• Use the information in their CRM with confidence, knowing candidate information is always current.
• Stop wasting time on manual research, with no need to check external platforms for updates.
• Reach candidates at the right time — like right after job changes, moves, or certifications.
• Create truly personalized outreach that stands out in inboxes, using fresh titles, skills, and company history.
• Fill roles faster by avoiding stale data and bounced outreach (!!!) 

The agent automatically updates: 

• Location
• Experience profiles: Current and past titles, companies, and responsibilities.
• Education profiles: Current and past degrees and schools.
• Certifications
• Skills

Long story short? 

It’s time to stop letting data decay hold your recruiting team back. Instead, unleash the full potential of your CRM and empower every recruiter on your team with accurate, up-to-date information.