Account Based Prospecting

Identify ideal clients & stay top of mind — before hiring needs strike

Introducing: The recruitment industry's first native B2B prospecting engine.
‍
Loxo’s Account Based Prospecting helps recruiting agencies grow more strategically by proactively identifying & engaging high-value clients — all from within one unified Talent Intelligence Platform.

Start free Book a demo

Recruiters have been plagued with prospecting problems for far too long

Whether paying for pricey B2B prospecting engines or trying to manage on your own with nothing but an Excel sheet and a dream...building a repeatable, scalable prospecting engine that gets you in front of ideal clients without breaking the bank has long felt like a pipe dream.

Disorganized & disconnected

You're juggling different tools, trying to stay on top of scattered feedback, email chains, and manual reports.

Reactive & random

Waiting for roles to open or referrals to come in — and in the meantime, missing opportunities. The MPC approach only gets you so far.

Unscalable & untested

Your process (or lack thereof) isn’t repeatable, and you have no real insight into what’s working & what’s not – or why.

Proactive business development is the name of the game

ABP used to be complex, with a steep learning curve and a need for expensive, separate tools. Loxo’s Account-Based Prospecting changes all that.

Historically, many recruiting organizations have relied on speculative CV submissions or the MPC (Most Placeable Candidate) approach for business development. While these have their place (and Loxo recently released a new feature to support the MPC approach too!), Account-Based Prospecting is widely recognized as the superior strategy for sustainable, long-term growth and systematically acquiring high-value clients.

Loxo Source is our incredible tool for sourcing candidates. Think of Account-Based Prospecting as its powerful counterpart for the sales side of your business. ‍

It's time to take control of your pipeline

Account Based Prospecting is a smarter way for recruiting agencies to win the clients they actually want to work with, without the busywork. You no longer need to juggle spreadsheets, clunky tools, or wait around for job posts and referrals. Loxo’s ABP gives you everything you need to build a high-value client pipeline in just a few clicks.

Target ideal accounts

Pinpoint high-potential companies that fit your agency’s sweet spot with unprecedented precision and depth — so you can identify more of the right clients and close more deals.

Leverage Loxo’s filters for company size, location, industry, hiring signals, and more to hone in on your ideal fit — then save searches and segment ICP lists for future outreach.

Discover key decision-makers

How does turning weeks of research into minutes sound? Instantly access verified professional profiles — including roles, work history, education, social media links, and more.

Loxo gives you access to enriched contact data with verified emails and decision-maker insights — all within a few clicks.

Access accurate contact data

Get verified work emails and B2B contact details for decision-makers, eliminating guesswork and bounced emails.

Streamline business development outreach

Building your ideal client list is the first step — but maintaining relevance and making sure you’re first to come to mind when their hiring needs strike is just as critical.

With Loxo, you can easily build multi-step, multi-channel outreach campaigns that keep you top of mind.

Boost data integrity

Eliminate the need for third-party database subscriptions and complex, clunky integrations. Our unified architecture prevents duplicate records and protects your valuable client relationships, ensuring pristine data hygiene.

You no longer need to juggle spreadsheets, clunky tools, or wait around for job posts and referrals.

“It's really cool that Loxo offers an all-in-one platform, so I can use it as an ATS and a recruiting platform — but then also run all of our marketing and business development out of it, too."

– Jon Piggins, real live Loxo user

Read our customer stories

ABP 101: A FREE PLAYBOOK

Learn the fundamentals, then go forth & put the "pro" in prospecting

Technology is great — but if you don’t have the right strategy in place, great tech can only go so far. With this playbook, you’ll learn all of the bizdev fundamentals and be well on your way to closing deals with ideal clients in no time.

Download the guide

Account Based Prospecting playbook for recruiters

Talent Intelligence Platform

It shouldn't take 10+ tools to make one hire

Account Based Prospecting is the cherry on top of a very nice sundae.

With the Talent Intelligence Platform, you move through your entire recruitment workflow seamlessly by bringing it all under the same roof.

When you find a qualified candidates (or clients), you can instantly access their contact info, drop them into a pipeline, and start an outreach campaign — all in just a few clicks, without ever having to leave Loxo.

Learn more about talent intelligence

Got questions about Account Based Prospecting?

You've come to the right place.

What is Loxo's Account-Based Prospecting and how is it different from Loxo Source?

Loxo's Account-Based Prospecting is a revolutionary B2B search engine designed specifically for the sales and business development side of a recruiting agency. It helps you find and connect with ideal client companies and key decision-makers at scale, so you can grow your business. This is different from Loxo Source, which is a separate product focused on the recruiting side of your business. Loxo Source is for finding and sourcing the best-fit candidates for a job you're already working on. Account-Based Prospecting is the tool you use to win the client in the first place, while Loxo Source™ is the tool you use to fill their open jobs.

Why is an Account-Based Prospecting strategy important for recruiters to incorporate?

Historically, many recruiting agencies relied on speculative CV submissions or the "Most Placeable Candidate" (MPC) approach for business development. While these methods have their place, they are often reactive and less sustainable. Loxo's Account-Based Prospecting enables a superior, more proactive strategy. It empowers you to systematically identify and target high-value client companies that are an ideal fit for your services. This approach allows you to build a targeted pipeline of clients and nurture relationships with key decision-makers, leading to more predictable revenue growth and a stronger, more sustainable business.

How does Loxo's Account-Based Prospecting eliminate the need for other tools?

With the addition of Account-Based Prospecting, Loxo's Talent Intelligence Platform provides a single, unified platform for your entire business development workflow. It combines a B2B commercial search engine with native data enrichment, giving you instant access to verified company and contact information—including work emails and B2B contact details—without ever having to leave the Loxo platform. This eliminates the need for expensive third-party subscriptions and complex integrations that can create fragmented workflows. By consolidating these tools with the rest of your recruitment workflow, Loxo helps you maintain pristine data integrity and efficiency, all while protecting valuable client relationships.

Who can use Loxo's Account-Based Prospecting?

Loxo's Account-Based Prospecting is specifically designed for the business development needs of recruiting organizations, including retained executive search firms, direct hire and perm placement agencies, staffing agencies, and RPO providers. It is not intended for in-house corporate recruiting teams, as their focus is on hiring for their own company rather than acquiring new clients. The product is currently available to all customers on Loxo's professional plan (any plan including Loxo Source will get instant access to ABP).

To learn more about plans, check out our pricing page.

How does Loxo ensure data quality and safety?

Loxo has dedicated teams and departments that focus on validating and updating data. We don’t rely on customer imports or potentially inaccurate third-party sources. Generally speaking, you can trust Loxo’s independently-verified data even more than your own historical database — which is likely full of manually imported data that may contain errors or be outdated.

Item 6 Headline