Platinum People Group Achieves 4 High-Value Placements in 5 Months by Automating Candidate Engagement with Loxo

For Roland Youakim, Founder and Managing Director at Platinum People Group, the goal was simple: place high-value permanent candidates efficiently. With 15 years in agency recruitment, Roland knows that success isn’t just about finding candidates; it’s about engaging them. 

…But good candidate engagement requires good data. 

For a long time, PPG’s reliance on legacy systems like Bullhorn and JobAdder created systemic bottlenecks. The platforms were slow, non-intuitive, and made working "smarter" nearly impossible. 

As a boutique agency, data quality was paramount. But manually updating the database meant much of their valuable information was often out of date, inaccurate, or missing critical pieces. To solve their core problems (automation, sequencing, and advanced reporting), they would have needed five expensive add-ons, turning their workflow into a commercially non-viable, clunky mess.

"My biggest frustration with Bullhorn is that it was slow. It wasn't able to effectively use the data and update the data and store the data so we could actually work smart..."

Roland recognized the need to move past slow, manual recruiting tools and find a platform built for modern efficiency.

Building an automated recruitment machine

Roland's search ended with Loxo, a platform that had – in his words – "thought of all these things and started with them in mind." 

The moment of decision hinged on Loxo’s ability to consolidate critical tools into one seamless platform.

The biggest game-changer was Loxo’s native campaign sequencing feature. Instead of manually tracking candidates, Roland could instantly build and run automated email and text campaigns for both candidates and clients. This automation was a "no-brainer," allowing his small team to manage outreach at scale.

The implementation was quick and effective:

• Sourcing power: The team integrated Loxo Source and its credits into their projects, leveraging AI sourcing for a strong return.
  
  
• Versatile reporting: They moved off tedious spreadsheets and began managing their jobs and revenue through the cleaner, more versatile reporting in Loxo’s Deals pipeline.
  
  
• Intuitive workflow: The platform's speed and user experience were immediate wins. One recruiter noted that logging a placement – previously a frustrating, multi-page ordeal on Bullhorn – was now "so much easier" and done on a single page in Loxo.

The results: Real ROI and faster, easier placements

Five months after rolling out Loxo, Platinum People Group saw the kind of results that make a real difference to a recruiting business. Their shift to a Talent Intelligence workflow didn’t just pay off—it unlocked new revenue, efficiency, and momentum.

• High-value placements fueled by automation: The team closed four permanent roles – each worth between $15,000 and $40,000 – directly from Loxo Source candidates or from talent re-engaged through automated campaign sequences.
  
  
• Faster time-to-placement: According to Roland, these wins simply wouldn’t have happened with a manual process: the team “wouldn't have had the time or energy to place them manually.” Loxo made those placements possible.
  
  
• A more commercial, scalable outreach engine: With outreach credits and automated campaigns working together, the team can now send 250 targeted emails in the time it used to take to call only a few people. As Roland puts it, the whole workflow is now “quite commercial.”
  
  
• Cleaner, more actionable data: By bringing candidates and contacts together under Loxo's People tab, the team cut through complexity and now works with data that’s far cleaner and easier to act on.

In Roland’s words, the verdict is clear:

“Loxo’s been the best ATS we’ve ever had. Most of our candidates are placed via headhunting, so the quality of the data, the automation, and being able to work smarter is really important to us. It’s miles ahead of anything we experienced with Bullhorn or JobAdder.”