Order Taker --> Trusted Advisor: Win Better Clients in 2026

If your resolution for 2026 is more new business with less chasing, this session is for you.

Most recruiters lead BD with a Most Placeable Candidate (MPC) approach. It can work, but in today’s market it often creates lots of activity without a steady, repeatable pipeline.

The agencies heading into 2026 with confidence are keeping MPC and adding an Account-Based Prospecting (ABP) mindset. ABP helps you choose the right accounts first, so MPC becomes a strategic advantage instead of a timing bet.

In this webinar, you’ll learn how to combine MPC + ABP into a repeatable, lower-stress business development for recruitment system. Plus, we'll show you how to do it using workflows already in Loxo.

You’ll learn how to:

• Prioritize the right accounts before starting your outreach.
• Use MPC to open warmer, more relevant conversations.
• Reduce dead-end follow-ups and focus on compounding results.

This webinar is your key to being more intentional and more successful in 2026.

Who should watch:

Recruiters, agency leaders, and BD-focused team members who want a more focused, reliable growth engine in the year ahead.