Continuing our Account Based Prospecting expert series, in this episode, Sam is joined by Mason Cosby, founder and CEO of Scrappy ABM, to discuss the intricacies of account-based marketing (ABM) and its application in recruitment.
Throughout the conversation, they cover a lot of ground:
From exploring the importance of niching down, to identifying the right audience, and some of the challenges organizations face when implementing ABM strategies. Mason shares tactical steps for building an effective ABM program, emphasizing his 4D approach. We're not being cheeky when we say these are assets and advice you'd typically have to pay someone to give you — so listen, take notes, and be well on your way to improving your marketing and prospecting efforts...just. like. that.
.png)
Ready to shape the future?
Your job is placing the best talent in the roles that will define their careers, their lives, and our future. Our job is making it easier for you to do it.
