loxo.co / atlas-vs-loxo-the-facts

Atlas vs. Loxo:
Setting the Record Straight

At Loxo, we welcome healthy competition, because we believe it drives innovation and makes the entire market better.  But in recent years, several “growth-at-all-costs” new entrants have reverted to fear-baiting over factual integrity.

In the past few weeks, several misleading and factually incorrect claims regarding Loxo's services and features have appeared on Atlas's Loxo comparison page. This page serves to address each of these claims individually, correct inaccuracies, and provide verifiable, cited sources for every rebuttal. Every claim addressed below is drawn directly from Atlas's published page. Every fact in response links to publicly available documentation.

Source of claims:  recruitwithatlas.io/atlas-vs-loxo · 13 inaccurate or misleading claims identified  ·  Last reviewed: April 2026

At a Glance

Summary: Every Atlas Claim vs. The Facts

# Topic Atlas's Claim The Fact
01 Customer Churn False "113,000 recruiters paid Loxo and moved on" / "90% churn" Two incompatible data sets conflated. 125,000 = individual recruiters. 13,000 = recruitment agencies. Cannot be subtracted. Atlas's own math is also wrong: 125,000 − 13,000 = 112,000, not 113,000.
02 Team Composition Misleading "50%+ of our team is in product; ~50% of Loxo's in sales" Atlas's own LinkedIn: Business Development is their #1 dept (16/41 members); Engineering is 3rd with 7. Loxo has 56 engineers and data staff alone — more than Atlas's entire headcount.
03 Data Sourcing False "Loxo uses your data" — implying customer data powers Loxo's sourcing database Loxo does not use customer-submitted data to power its sourcing database. Loxo's CTO has publicly addressed this. The database is built and maintained independently.
04 Candidate Matching False "Loxo provides filtering, custom fields, and rudimentary candidate matching" Loxo Source is powered by 6 generations of proprietary AI/ML built for recruitment. Atlas's matching is generation 1 via OpenAI's API — not proprietary.
05 AI Features False Loxo "does not include innovative AI features" Loxo has built AI-native recruitment technology for over a decade. Atlas entered the space recently and uses OpenAI's API — not proprietary AI.
06 AI Agents False "Loxo does not claim to remove admin by leveraging dedicated generative agents" Loxo's AI Agents are a named product, listed explicitly in Loxo's main site navigation under the AI dropdown.
07 Business Dev. False "Loxo provides a rudimentary sales CRM with deal and pipeline management" Loxo has a dedicated Account Based Prospecting product. Atlas has no comparable equivalent. Omitting this product while calling Loxo "rudimentary" is a deliberate misrepresentation.
08 Outreach False Loxo offers "basic outreach campaigns only" Loxo offers Account Based Prospecting, Spec CV/MPC campaigns, and multi-channel sequences. No equivalent in Atlas.
09 GDPR / Privacy Misleading FAQ implies Loxo does not meet GDPR/privacy standards Loxo maintains full, independently documented GDPR and CCPA compliance. Atlas's compliance is entirely contingent on OpenAI's posture — not Atlas's own infrastructure.
10 Client Page False Loxo offers "basic view only" for client-facing candidate presentation Loxo has two dedicated standalone products: Candidate Status Reports and Hiring Manager Portal.
11 Dashboards False Loxo dashboards have "basic features only" Loxo's reporting suite is comprehensive and includes features Atlas lacks, including leaderboards. Full documentation in Loxo's help center.
12 Page Speed False Atlas loads at 0.1s; Loxo "not as fast as Atlas" Google PageSpeed Insights (March 25, 2026): Loxo LCP = 1.9s. Atlas LCP = 2.5s. Loxo is 24% faster by independent measurement.
13 Contact Data Misleading Implied parity on email and phone data Two types exist: work and personal. Recruiters need personal for candidate outreach. Loxo covers both; its dataset is significantly larger and more accurate than Atlas's.
01

"113,000 recruiters paid Loxo and moved on" — "Loxo has churned 90% of their customers" False — Fabricated statistic from deliberately conflated, incompatible data sets, compounded by an arithmetic error

Atlas's Claim The Facts Cited Sources
"113,000 recruiters paid Loxo and moved on. After a decade in the market, Loxo has churned 90% of their customers." Atlas derives this by subtracting 13,000 from Loxo's publicly referenced 125,000 recruiter figure, then presents the result as evidence of mass customer exodus. These are two entirely different data sets. They cannot be subtracted from one another.

The figure of 125,000 refers to individual recruiters — individual human users of the Loxo platform — documented across multiple public Loxo pages and corroborated by third-party sources.

The figure of 13,000, drawn from a LinkedIn post by a Loxo BDR, refers to 13,000 recruitment agencies — businesses, each employing multiple individual recruiters. A single agency with 15 recruiters counts as 1 in the agency figure and 15 in the individual recruiter figure.

Subtracting agencies from individual recruiter users is not a valid operation. The units are incompatible. This is analogous to subtracting the number of hospitals in a city from the number of patients seen, then claiming those patients "left healthcare."

Atlas's own arithmetic is independently wrong: 125,000 − 13,000 = 112,000, not 113,000 as stated in their headline. Atlas cannot accurately perform the subtraction that underpins their central claim against Loxo.

Loxo's retention rate falls within the range considered "excellent" by B2B SaaS industry benchmarks. The LinkedIn post Atlas cites has since been updated by its author to remove the figure Atlas was misusing.
Atlas's Arithmetic Error

125,000 − 13,000 = 112,000 — not 113,000. Atlas's headline figure is wrong on its own terms, before the data conflation error is even addressed.
Loxo Demo PageReferences 125,000 individual recruiters across the globe
Loxo Blog, 2021Corroborates the 125,000 individual recruiter figure
PayEmoji Integration AnnouncementThird-party corroboration of Loxo's individual user scale
LinkedIn Post (source of the 13,000 figure)Written by a Loxo BDR. References 13,000 recruitment agencies — not individual users. Subsequently updated by the author to remove the ambiguity Atlas exploited.
02

"Atlas is building; Loxo is selling" — ~50% of Loxo's staff are in sales Misleading — Uses percentages instead of headcounts; Atlas's own LinkedIn directly contradicts the claim

Atlas's Claim The Facts Cited Sources
"At Atlas, over 50% of our team is focused on building the product… At Loxo, nearly 50% of the staff are in sales." Atlas uses percentage framing — not headcounts — to construct a narrative about team priorities and product investment. Atlas's own LinkedIn company page directly contradicts this claim.

Atlas's LinkedIn profile lists 41 associated members total. The largest single department is Business Development with 16 people. Engineering ranks third with only 7. For Atlas's claim of 50%+ in product to hold at even 30 employees, they would need 15 engineers — their own data shows 7.

Loxo has 56 employees in engineering and data roles alone — verified via Loxo's LinkedIn company page filtered for those functions. That figure exceeds Atlas's entire listed company headcount (11–50 employees).

Using percentages instead of absolute headcounts is a deliberate framing choice that obscures the reality: Loxo's engineering investment in absolute terms exceeds Atlas's entire organization.
Atlas LinkedIn — People Tab41 associated members. Business Development = largest dept (16). Engineering = 3rd (7). Size listed: 11–50 employees.
Loxo LinkedIn — People Tab56 members in engineering and data roles. 51–200 employees total.
03

"Loxo uses your data" — implying Loxo's sourcing database is built from customer-submitted data False — Loxo's sourcing database is built and maintained independently of customer data

Atlas's Claim The Facts Cited Sources
"Atlas also uses OpenAI to power its automation features. Loxo uses your data." The juxtaposition implies that Loxo's AI or sourcing database is built from data submitted by its customers — a practice that would raise serious privacy and data integrity concerns. Loxo does not use customer-submitted data to power its sourcing database.

Loxo's sourcing data layer is built and maintained independently of any customer activity within the platform. Candidate records entered by users, user workflows, and customer-side data are not used to train or populate Loxo's proprietary sourcing database.

Loxo's CTO, Ilia Cheishvili, has publicly addressed this — noting that user-submitted data is frequently inaccurate and would be actively counterproductive to source from.
Worth noting: Atlas openly states it uses OpenAI's API for its automation and AI features. This means Atlas does not own or control the AI layer it sells to customers. Atlas's data handling is contingent on a third party's practices — not Atlas's own.
Loxo Podcast Ep. 039: Decoding Recruitment Data Quality ft. Ilia Cheishvili (CTO)Loxo's CTO addresses data sourcing methodology directly and explains why customer data is not used
04

"Loxo provides you with filtering, custom fields, and rudimentary candidate matching" False — Loxo Source is 6th-gen proprietary AI/ML; Atlas's matching is generation 1, via OpenAI's API

Atlas's Claim The Facts Cited Sources
"In contrast, Loxo provides you with filtering, custom fields, and rudimentary candidate matching." Presented as a contrast to Atlas's "Magic Columns" feature, which assigns candidates a visual fit score. Loxo Source is not rudimentary. It is a purpose-built AI matching engine on its sixth generation of proprietary development.

Loxo's matching AI was built specifically for recruitment — not adapted from a general-purpose model. It surfaces best-fit candidates using:
  • Job title and role context for the open search
  • Hiring company profile and industry context
  • Job description content analysis
  • Candidate career trajectory patterns
  • Historical placement and outcome signals

Atlas's AI matching is on its first generation — and it is not proprietary. Atlas uses OpenAI's API. Loxo's matching engine is built and owned by Loxo, representing over a decade of recruitment-specific model development.
Loxo Source Product PageLoxo's AI-powered sourcing and candidate matching product
Loxo AI AgentsOverview of Loxo's full AI suite including sourcing agents
05

Loxo "Does not include innovative AI features" False — Subjective, unsubstantiated, and contradicted by over a decade of documented AI development

Atlas's Claim The Facts Cited Sources
"Does not include innovative AI features" Listed as a negative checkmark in Atlas's comparison table under "Total Memory." This claim is both factually incorrect and entirely subjective.

Loxo has been building AI-native recruitment technology for over a decade. Loxo's AI suite includes proprietary ML models (6th generation), dedicated AI Agents, AI-powered sourcing, AI-powered outreach, AI-assisted matching, and a contact-finding AI agent — all built specifically for recruitment.

Innovation is not determined by a competitor's comparison table. It is validated by the market over time.

On Atlas's AI: Atlas uses OpenAI's API for its AI features. This is not proprietary technology — it is a third-party model that any developer can access. Loxo's models are built, trained, and owned by Loxo.
Loxo AI AgentsFull suite of dedicated AI agents
Loxo Source — 6th-Generation Proprietary AIProprietary AI sourcing engine, 6 generations of development
06

"Loxo offers activity logging and workflow automation, but does not claim to remove admin by leveraging dedicated generative agents" False — "AI Agents" is a named Loxo product listed in the main site navigation

Atlas's Claim The Facts Cited Sources
"Loxo offers activity logging and workflow automation, but does not claim to remove admin by leveraging dedicated generative agents in your full workflow." Loxo has dedicated AI Agents as a named, standalone product category.

"AI Agents" is listed explicitly in Loxo's main site navigation under the AI dropdown, alongside "AI Features." This is a primary navigation item on loxo.co — not buried in documentation.

Loxo's AI Agents automate tasks across the full recruitment workflow: contact information finding, candidate sourcing, outreach sequencing, follow-up, and admin removal.

Atlas's claim argues from the absence of a specific phrase on Loxo's website rather than from any factual assessment of Loxo's capabilities. The existence of a named "AI Agents" product directly and publicly contradicts it.
Loxo AI Agents Product PageDedicated AI Agents product — listed in Loxo's main navigation under the AI dropdown
Loxo Contact Info Finding AgentExample of a specific dedicated generative agent within Loxo's platform
07

"In comparison, Loxo provides you with a rudimentary sales CRM with deal and pipeline management features" False — Loxo has a dedicated Account Based Prospecting product that Atlas has no comparable equivalent to

Atlas's Claim The Facts Cited Sources
"In comparison, Loxo provides you with a rudimentary sales CRM with deal and pipeline management features." Contrasted against Atlas's claimed ability to monitor real-time activity and surface high-value deals. Loxo's business development suite is not a rudimentary sales CRM. It is a comprehensive, dedicated product category with standalone offerings Atlas does not have.

Loxo's Account Based Prospecting product enables:
  • Targeted account identification and prospecting
  • Multi-touch outreach to prospects and hiring managers
  • Pipeline and opportunity management
  • Spec CV and MPC (Most Placeable Candidate) marketing campaigns
  • Full integration with the Loxo recruitment workflow

Atlas has no dedicated Account Based Prospecting product. Describing Loxo as "rudimentary" while omitting this product entirely is a deliberate misrepresentation.
Loxo Account Based ProspectingDedicated ABP product — no comparable equivalent in Atlas's offering
08

Loxo offers "Basic outreach campaigns only" False — Loxo offers ABP, Spec CV/MPC, and multi-channel outreach with no Atlas equivalent

Atlas's Claim The Facts Cited Sources
"Basic outreach campaigns only" Listed under "Opportunities" in Atlas's comparison table; Atlas awards itself "End-to-end business development with a customizable playbook." Loxo offers a full business development suite that extends significantly beyond basic outreach campaigns.
  • Account Based Prospecting — a dedicated standalone product with no comparable equivalent in Atlas
  • Spec CV / MPC campaigns — proactive candidate marketing to prospective clients
  • Multi-channel, multi-touch outreach sequences
  • Opportunity and pipeline tracking natively within the platform

"Basic" is a subjective label unsupported by any objective comparison. At minimum, Loxo is at full parity with Atlas on outreach. In the dimensions Atlas deliberately omits — particularly ABP — Loxo is stronger.
Loxo Account Based ProspectingDedicated ABP product — no comparable equivalent in Atlas
09

Atlas FAQ implies Loxo does not meet GDPR and privacy standards Misleading — Loxo has independent GDPR and CCPA compliance; Atlas's compliance is entirely contingent on OpenAI

Atlas's Claim The Facts Cited Sources
"Our AI platform is fully GDPR compliant, and we use OpenAI's API-based models, which are also GDPR compliant, to ensure your data stays private." The framing positions Atlas as the compliant option and implies Loxo does not offer the same protections. Loxo maintains full, independently documented compliance with GDPR, CCPA, and applicable privacy regulations. These are not inferred or contingent on a third party — Loxo maintains its own dedicated legal pages for each, publicly available.

Atlas's compliance posture is structurally weaker on this dimension: Atlas has no independent AI compliance infrastructure. Atlas's data privacy assurances are entirely contingent on OpenAI being GDPR compliant — meaning Atlas's "compliance" is a pass-through from a third party that Atlas does not own or control.

Loxo's compliance is self-maintained and not contingent on any third party.
Loxo GDPR ComplianceFull GDPR documentation, independently maintained
Loxo CCPA ComplianceFull CCPA documentation
Loxo Privacy PolicyComprehensive privacy policy
10

Loxo offers "Basic view only" for client-facing candidate presentation False — Loxo has two dedicated standalone products for this use case

Atlas's Claim The Facts Cited Sources
"Basic view only" Listed under "Client page — Present candidates to clients in a clean, consolidated view." Atlas awards itself the full capability; Loxo receives the basic label. Loxo offers two dedicated, fully featured products for client-facing candidate presentation.

1. Candidate Status Reports: A dedicated product for presenting shortlisted candidates to clients with structured status tracking, consolidated profiles, and real-time visibility.

2. Hiring Manager Portal: A dedicated portal giving hiring managers structured visibility into the pipeline and candidate submissions without requiring full Loxo platform access.

Atlas does not have dedicated products at this level of depth for either use case.
Loxo Candidate Status ReportsDedicated product for client-facing candidate presentation
Loxo Hiring Manager PortalDedicated portal for hiring manager pipeline visibility
11

Loxo dashboards have "Basic features only" False — Loxo's reporting suite is comprehensive and includes features Atlas does not offer

Atlas's Claim The Facts Cited Sources
"Basic features only" Listed under "Dashboards — Custom native dashboards to set goals, monitor data analysis, and make smart decisions." Atlas awards itself "Live performance tracking at every stage of your pipeline." Loxo's reporting and dashboard suite is comprehensive and includes capabilities Atlas does not have.

Loxo's Reporting product includes:
  • Custom native dashboards with goal-setting
  • Live performance tracking across the pipeline
  • Individual and team performance metrics
  • Data analysis and smart reporting
  • Leaderboards — not available in Atlas and not referenced in their comparison

Loxo's help center contains an entire dedicated collection of reporting documentation. "Basic features only" is not supported by any objective comparison.
Loxo Reporting Product PageOverview of Loxo's full reporting and dashboard capabilities
Loxo Help Center: Reporting CollectionFull documentation library covering all reporting features and dashboard types
12

Atlas loads at 0.1 seconds; Loxo "pages load quickly, not as fast as Atlas" False — Independent Google PageSpeed data shows Loxo's LCP is 24% faster than Atlas's

Atlas's Claim The Facts Cited Sources
"0.1 seconds" (Atlas) vs. "Pages load quickly, not as fast as Atlas" (Loxo) Listed under "Speed — How quickly does it load a page." Independent testing via Google PageSpeed Insights shows Loxo loads faster than Atlas.

Largest Contentful Paint (LCP) is the industry-standard measure of page load performance. Testing conducted March 25, 2026:
  • Loxo LCP: 1.9 seconds — Core Web Vitals: Pass
  • Atlas LCP: 2.5 seconds — Core Web Vitals: Pass

Loxo's LCP is 24% faster than Atlas's by independent, publicly reproducible measurement. Atlas's claimed 0.1 seconds figure is not corroborated by any standard web performance measurement tool.
Google PageSpeed Insights — LoxoTested March 25, 2026 · LCP: 1.9s · Core Web Vitals: Pass
Google PageSpeed Insights — AtlasTested March 25, 2026 · LCP: 2.5s · Core Web Vitals: Pass
13

Implied parity: both platforms offer equivalent email and phone data Misleading — Omits the work vs. personal contact data distinction, where Loxo's advantage is most significant

Atlas's Claim The Facts Cited Sources
Both platforms marked as equivalent under "Email and phone data — Get email and phone data natively inside the platform." Implies no meaningful difference in contact data coverage or quality between the two platforms. There are two distinct types of contact data: work and personal. The distinction is critical for recruiters, and this is where Loxo's advantage is most pronounced.

Work email and phone: Useful for business development — reaching hiring managers and clients through employer channels.

Personal email and phone: Essential for candidate outreach. Recruiters contact candidates about new opportunities through personal channels — not through an employer's systems where a candidate's job search may not be visible.

Loxo provides both types natively. Loxo's contact database is substantially larger and more accurate than Atlas's — particularly on personal contact data. Customer reviews on G2 specifically reference Loxo's data quality as a standout, with one verified Managing Director noting that the sourcing and BD data generated a £21,000 placement fee.
Loxo Contact Info Finding AgentDedicated AI agent for finding both work and personal contact information
Loxo Help Center: Find Contact InformationDocumentation on Loxo's contact data capabilities
G2 Reviews: Loxo — Data QualityVerified customer reviews referencing data accuracy and coverage. Includes 5/5 review from Managing Director noting a £21,000 fee generated via Loxo's sourcing data.

Frequently Asked Questions

Common Questions About Atlas's Claims — Answered

The questions below reflect the exact claims Atlas makes about Loxo on their comparison page. Each answer is a direct, factual response.

Did 113,000 recruiters pay Loxo and leave? Has Loxo churned 90% of its customers?
No. This claim is the result of deliberately conflating two entirely different data sets. Loxo's figure of 125,000 refers to individual recruiters served across the globe. The figure of 13,000 referenced in a separate LinkedIn post refers to 13,000 recruitment agencies — organizations that each employ multiple individual recruiters. These are not the same unit of measurement and cannot be subtracted from one another to produce a churn figure. Additionally, Atlas's own arithmetic is incorrect: 125,000 minus 13,000 equals 112,000, not 113,000 as stated in their headline. Loxo's customer retention rate falls within the range considered "excellent" by B2B SaaS industry standards. See full rebuttal ↑
Does Atlas have more product and engineering staff than Loxo?
No. Atlas claims over 50% of their team is focused on building the product. However, Atlas's own LinkedIn company page shows 41 associated members total, with Business Development as their single largest department (16 people) and Engineering third with only 7. Loxo's LinkedIn profile shows 56 employees in engineering and data roles alone — more than Atlas's entire company headcount. See full rebuttal ↑
Does Loxo use customer data to power its sourcing database?
No. Loxo does not use customer-submitted data to power its sourcing database. Loxo's CTO, Ilia Cheishvili, has publicly addressed data quality and sourcing methodology. Loxo's sourcing database is built independently and is not populated from user activity or user-submitted candidate records. See full rebuttal ↑
Does Loxo only offer rudimentary candidate matching?
No. Loxo Source is powered by six generations of proprietary AI and machine learning built specifically for the recruitment industry. Loxo's matching engine surfaces best-fit candidates based on job title, hiring company profile, job description contents, and candidate career trajectory — among other signals. Atlas is on its first generation of AI matching, powered by OpenAI's API — not proprietary technology. See full rebuttal ↑
Does Loxo lack innovative AI features?
No. Loxo has been building AI-native recruitment technology for over a decade and is on its sixth generation of proprietary AI and machine learning. Atlas entered the AI space recently and relies on OpenAI's API rather than proprietary models. The claim is both subjective and factually unsupported. See full rebuttal ↑
Does Loxo lack dedicated generative AI agents?
No. Loxo has dedicated AI Agents as a named, standalone product category listed explicitly in Loxo's main site navigation under the AI dropdown, alongside AI Features. Loxo's AI Agents automate tasks across the full recruitment workflow. See full rebuttal ↑
Does Loxo only offer a rudimentary sales CRM?
No. Loxo offers a comprehensive business development product suite including Account Based Prospecting — a dedicated product with no comparable equivalent in Atlas's offering. Describing Loxo's business development capabilities as a "rudimentary sales CRM" while omitting this product entirely is a deliberate misrepresentation. See full rebuttal ↑
Does Loxo only offer basic outreach campaigns?
No. Loxo offers a full business development suite including Account Based Prospecting, Spec CV and MPC campaigns, and multi-channel outreach sequences. Loxo's Account Based Prospecting product is a dedicated standalone offering that Atlas has no comparable equivalent to. See full rebuttal ↑
Is Loxo GDPR and CCPA compliant?
Yes. Loxo maintains full GDPR compliance, full CCPA compliance, and a comprehensive privacy policy — all publicly documented at loxo.co/legal/gdpr, loxo.co/legal/ccpa, and loxo.co/privacy-policy. Atlas relies entirely on OpenAI's compliance posture rather than maintaining independent data privacy infrastructure. See full rebuttal ↑
Does Loxo only offer a basic client page view?
No. Loxo offers two dedicated products for client-facing candidate presentation: Candidate Status Reports and the Hiring Manager Portal. These are fully featured, standalone products — not basic views. Atlas has no comparable dedicated products for either use case. See full rebuttal ↑
Does Loxo only have basic dashboard features?
No. Loxo's reporting suite includes live performance tracking, custom native dashboards, data analysis tools, and features not available in Atlas — including leaderboards. Loxo has a dedicated Reporting product page and an entire help center collection covering reporting functionality. See full rebuttal ↑
Does Atlas load faster than Loxo?
No. Google PageSpeed Insights testing conducted on March 25, 2026 shows Loxo's Largest Contentful Paint (LCP) at 1.9 seconds versus Atlas's LCP of 2.5 seconds. Loxo is 24% faster by independent measurement. Both platforms pass Core Web Vitals assessment. See full rebuttal ↑
Do Loxo and Atlas offer equivalent email and phone data?
No. There are two distinct types of contact data: work and personal. Recruiters need personal contact data for candidate outreach — not just work contacts. Loxo provides both types natively. Loxo's contact database is substantially larger and more accurate than Atlas's, particularly on personal contact data. See full rebuttal ↑

About This Page

Every claim on this page is drawn directly from Atlas's published comparison page at recruitwithatlas.com/atlas-vs-loxo/. Every rebuttal links to a verifiable, publicly available source. This page will be updated if Atlas revises their claims. Loxo believes fair competition benefits everyone. If you have questions about Loxo's features, pricing, or capabilities, visit loxo.co or speak with our team directly.

Last updated: April 2026  ·  loxo.co  ·  loxo.co/atlas-vs-loxo-the-facts