Podcast
217: Tactical Tuesday - The Outreach Side of Account Based Prospecting ft. Vivien Maron
It's another Tactical Tuesday episode — this time with a focus on the outreach side of Account Based Prospecting.
Sam and Vivien walk us through effective outreach strategies, exploring the differences between proactive and reactive outreach, and emphasizing the importance of leveraging niche expertise to stand out in a competitive landscape. One of the biggest takeaways? How important it is to understand hiring managers' unique needs — and to tailor your communication to address those specific challenges.
As always, you'll walk away with tips you implement today. So, what are you waiting for?
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