In light of Loxo's recent Account Based Prospecting product release, we're bringing you a roundup of marketing, sales, and business development experts over the next few weeks. And when we say experts...these people are literally the best of the best.
Throughout this series, you'll learn everything you need to know to grow your recruiting business — and we're starting off with a very important step, which is:Looking in the mirror and figuring out who, exactly, you are.
In this episode, Anthony Pierri — co-founder of FletchPMM and haver of hot takes on Linkedin — joins us to share the significance of positioning, the benefits & challenges of niche marketing, and the frameworks that can help businesses articulate their unique value propositions. We start here because understanding your value and being able to articulate and repeat it to the market as much as you can is how you make a name for yourself — and how you become the first to come to mind when a hiring need in your niche strikes.
Dive in here and then stay tuned for the rest of the series to come! You'll be a prospecting pro in no time.
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Become a hiring machine
Ready to see for yourself how Loxo can transform your recruitment workflow and make you more efficient than ever before? We thought you might be.
