Business Development

Candidate Outreach

Podcast

206: Tactical Tuesday - The Candidate Side of Account-Based Prospecting ft. Vivien Maron

We've talked a lot about Account-Based Prospecting lately from the perspective of recruiters — but what about the candidate side of things?

Today, Sam and Vivien discuss the importance of understanding the candidate market, building relationships, and employing creative outreach strategies to enhance the recruitment process. One major thing they touch on? The need for recruiters to leverage insights from both candidates and hiring managers to bridge gaps and improve the overall candidate experience. Building trust (through long-game relationship-building and personal branding) is another critical component. Just like it helps when building credibility with potential business prospects, the same goes for the candidate-side, as well.

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