“The combination of Loxo and PayEmoji has changed how we run the business. Productivity per person is much higher, and the process feels far more predictable.”
— Chris Byrne, Co-Founder, Marsh RPF
Chris Byrne, Co-Founder of Marsh RPF, operates in the fast-moving energy and power sectors… a space where top candidates aren’t sitting at desks. They’re site-based, busy, and difficult to reach through traditional channels.
Before adopting Loxo, Marsh RPF relied on a “lightweight” CRM (Longlist), supported by a fragmented tech stack that included an expensive sourcing tool, CV databases, and spreadsheets. The result was a constant cycle of manual admin work and disconnected workflows.
Worse, their outreach was hitting a wall.
“Response rates were what you'd expect for email and InMail in this sector: low single digits on cold outreach,” Chris explains. “The main bottleneck was speed. We'd find the right person, send a message, and wait days for a reply. If one came at all.”
“Nothing was completely broken, but a lot of things were slower than they needed to be.”
For Marsh RPF, every hour spent on admin or waiting for an email reply was an hour not spent placing people.
The solution: a flexible, unified platform built to adapt
Chris recognized the need to move from fragmented processes to a streamlined, all-in-one workflow. After evaluating platforms such as Bullhorn, Vincere, and JobAdder, Marsh RPF chose Loxo’s Talent Intelligence Platform for its ability to unify sourcing, CRM, and outreach within a single AI-powered system.
“Having everything in one place wasn’t a nice-to-have for us, it was the main driver.”
Just as importantly, Loxo’s integration ecosystem allowed them to tailor the platform to their specific approach.
One key addition was integrating PayEmoji for WhatsApp outreach directly into their workflow.
Rather than relying solely on traditional channels, this gave Marsh RPF the flexibility to engage candidates where they are most responsive, without disrupting their core system. By connecting WhatsApp outreach to Loxo through PayEmoji, they eliminated manual handoffs and enabled campaigns to be launched quickly and efficiently.
“Instead of exporting lists, reformatting data and building campaigns manually, we can go from a Loxo search to a live WhatsApp campaign in minutes.”
Now, Chris leads with personal, one-to-one messages that feel like a text from a colleague rather than a generic outreach campaign.
The results: faster responses, higher engagement, smarter workflows
With Loxo as their source-of-truth platform — enhanced by their targeted PayEmoji integration — Marsh RPF has seen a clear improvement in both speed and overall performance:
- 40% increase in engagement: Candidate sourcing and engagement improved by 20–40%, depending on the role
- 10% higher intent: More candidates are expressing genuine interest compared to previous outreach methods
- Near 100% open rates on WhatsApp: Messages are seen quickly, with replies often arriving within hours instead of days
- Significant time savings: Automation and centralized workflows reduce admin and accelerate time-to-response
- More focused execution: With fewer tool switches, the team can spend more time engaging candidates and making placements
Conclusion: from slower processes to faster placements
By combining Loxo’s all-in-one platform with the flexibility of targeted integrations like PayEmoji, Marsh RPF has transformed how they engage candidates. What was once a fragmented, slow-moving process is now faster, more direct, and far more predictable.
Instead of waiting days for replies or managing disconnected tools, they now move from outreach to real conversations in hours — keeping roles on track and ahead of the competition.
“Across the board, things are faster and more consistent… we’re moving faster, with less effort, than we were before,” Chris says.
