Self-Updating CRM Agent

From a stale database to a source of truth

Loxo’s Self-Updating CRM Agent continuously refreshes candidate records — from career changes to location moves and beyond — ensuring every record stays up-to-date.

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Transform your CRM from a data graveyard to a living system you can trust

Recruiters call their CRM a “data graveyard” for a reason. Candidate records go stale almost as soon as they’re added. Industry studies show that more than 70% of CRM records go stale every year, with Salesforce reporting that 74% of records require updates.

As a result, recruiters stop trusting their systems. They default to social platforms and job boards, wasting countless hours and thousands of dollars just to verify basic information. The Recruiting CRM becomes a costly system of record that nobody actually uses.

Loxo’s Self-Updating CRM Agent changes that.

Have confidence in your CRM

With Loxo's Self-Updating CRM Agent, recruiters can finally rely on their CRM as the single source of truth, knowing every profile is accurate, current, and actionable.

Make the most of every single minute

Teams save hours of manual work and avoid tool-switching, allowing recruiters to focus on conversations and placements instead of chasing data.

See the impact on your bottom line

Your CRM becomes a daily driver that reduces third-party spend, accelerates hiring, and delivers measurable value on an existing, necessary investment.

“Loxo’s sourcing database and contact information is really good — so good that we're eliminating our other providers, which are no longer going to be a necessary expense.”

— Jim Guerrera, Managing Director at SCN

Change isn't the only constant anymore

Change is inevitable. But with Loxo's Self Updating CRM Agent, you can be confident that tomorrow's database is just as accurate as today's — come what may.

Our agent automatically keeps your candidate records current by updating things like location, job titles, companies, skills & responsibilities, certifications, and educational profiles.

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Got questions about Loxo's data?

We get it. This isn't one of those "curiosity killed the cat" moments; we're an open book when it comes to where we get our data from, what happens to your own data when it's entered into Loxo, and so on.

Does Loxo use customer data to improve its database?

Let us be clear: We will never pull data from any of our customers’ databases!

First of all, it’s a giant breach of contract and confidentiality to add your private records to our public database. Secondly, we dedicate a ton of internal resources to ensuring our data is as accurate and clean as possible. Nothing against you or your data, but we trust our own more than yours 😉

Long story short: we maintain separate databases for customer CRM data and Loxo’s own sourcing data to ensure accuracy and compliance with privacy laws.

If you're curious for more information on this, we had Loxo's CTO, Ilia Cheishvili, on an episode of our Becoming a Hiring Machine to chat through it in more detail.

So where does Loxo get its data from?

Loxo uses ethical and legal methods to obtain data, avoiding shady practices like importing users’ emails or using phishing schemes. We’ve purchased and indexed 100+ premium and public data sets, and we have dedicated teams that meticulously validate and update this data to ensure it’s accurate.

Speaking of privacy…is Loxo compliant with all rules and regulations?

Yes! Loxo is fully GDPR and CCPA compliant.

What does Loxo’s Self-Updating CRM actually refresh?

Our agent automatically keeps your candidate records current by updating things like:

Location
Experience Profiles
- Current and past titles
- Current and past companies
- Current and past responsibilities
Education Profiles
- Current and past degrees
- Current and past schools
Certifications
Skills

How does Loxo ensure data accuracy?

Loxo has dedicated teams and departments that focus on validating and updating data. We don’t rely on customer imports or potentially inaccurate third-party sources. Generally speaking, you can trust Loxo’s independently-verified data even more than your own historical database — which is likely full of manually imported data that may contain errors or be outdated.

The Self-Updating CRM Agent continuously monitors for changes across Loxo’s public and proprietary data sources. When Loxo can match a profile in your CRM to one in our database using multiple touchpoints, and a potential update is detected — like a new job title, company, or location — we cross-check it across multiple datasets.

Only after the change is verified does the update get applied to your CRM. This process keeps your database accurate and current without flooding it with false or unverified updates.

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