ATS/CRM

Artificial Intelligence

Blog Post

Smart Data Deduplication: An Underrated Reason TIPs Outperform the Traditional ATS

The evolution of recruitment technology has shown us that data, when used intelligently, can transform the hiring process. Legacy applicant tracking systems (ATS) are largely outdated due to their inability to maintain data quality. This is where smart data deduplication, a feature offered in talent intelligence platforms, like Loxo, comes in. Unlike the "dumb" databases found in traditional ATS systems, which can store data but lack proactive data management, smart platforms continually enrich, clean, and deduplicate data to provide recruiters with a more powerful, usable database.

The challenges of managing outdated data in ATS systems

A traditional ATS or CRM functions essentially as a static database. Recruiters add information, but there is no automated process to maintain, enrich, or organize it over time. The data becomes stale, often leading to duplicate records and inconsistent information across the system. Recruiters spend valuable time managing, updating, and cleaning data manually, which distracts from core recruiting tasks.

In contrast, a talent intelligence platform like Loxo offers a smart database that integrates tools for automated data management. This includes deduplication, enrichment, and advanced AI capabilities that allow recruiters to quickly filter, rank, and recommend candidates based on their latest information. By ensuring data integrity, these platforms offer a more structured approach that leads to better hiring decisions.

Streamlined data migration and enrichment

When recruiting organizations transition to a talent intelligence platform, they often bring their existing ATS data with them. Loxo's data platform, Loxo Source, includes access to over 1.2 billion professionals globally. This allows recruiters to combine new, enriched data with their existing data, building a comprehensive, accurate talent warehouse that supports both current and future hiring needs.

Loxo’s platform enables recruiters to import data seamlessly from multiple sources, including job applications, sourcing tools, and resumes. By unifying these data inputs, Loxo provides recruiters with a complete view of each candidate and maintains a single record for each individual.

The power of smart data deduplication

One of the core advantages of Loxo’s talent intelligence platform is its ability to deduplicate records automatically. Duplicate records create confusion, often leading to fragmented notes, missed follow-ups, or conflicting candidate histories. With Loxo, duplicate records are automatically flagged, merged, or deleted, based on user preference, ensuring that each candidate has a single, structured profile.

Recruiters have the option to manage deduplication settings within the platform. For instance, Loxo’s admin settings allow users to activate automatic deduplication, creating a "set it and forget it" approach to data management. Those who prefer to review and approve deduplication manually can adjust settings to fit their preference. This flexibility allows recruitment teams to maintain clean, unified records without sacrificing control over their data.

Unified records for efficient recruiting

A single, clean record per candidate streamlines every interaction recruiters have with their talent pool. With Loxo, each candidate’s record includes their entire history, including job attachments, interactions, notes, and previous outcomes. This level of organization not only reduces the risk of errors but also allows recruiters to make faster, more informed decisions.

Loxo Source’s AI-enhanced data goes beyond simply consolidating records. It provides insights into candidates’ skills, preferences, and qualifications, ensuring that recruiters always have the latest information. This combination of smart data management and enriched data insights allows recruiters to identify the best candidates with confidence and efficiency.

Building a smarter recruitment strategy

A smart database is the foundation of an effective talent strategy. Instead of relying on outdated, static databases, talent intelligence platforms provide recruiters with dynamic, self-maintaining systems that keep data organized, accurate, and actionable. Loxo’s approach to smart data deduplication ensures that recruiting organizations operate with streamlined workflows, clean data, and a strategic advantage over those still relying on legacy ATS systems.

By making it easier to access and manage high-quality data, Loxo empowers recruiters to focus on meaningful interactions with candidates, nurture relationships, and ultimately, make better hiring decisions.

This is part of a content series from our founder, Matt Chambers — 100 Reasons the TIP Will Replace the ATS. If you're interested to learn more or watch the videos, follow him on LinkedIn or stay up-to-date on the series here.

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